Thursday, February 19, 2009

Weathering the Storm

So we all know the economy sucks, right? The most frightening part is that even the supposed financial experts are clueless as to what exactly will fix the problems and how long it will take. Just like everyone else, those of us who write books have to adjust our plans in order to weather the storm. I've been trying to set up book signings for my RWA chapter, but stores are pulling back, laying off their community relations people and tapping employees with no experience to coordinate events. In many cases, the stores won't even commit to hold a signing. So now is the time to think outside the box. Offer to speak at a women's group then sign some of your books. Send out a few more books to reviewers and local newspapers and magazines. Participate in charitable events to get your name out there (and to get your feel-good on).
What about you? What are you doing to make it through the lean times?